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Steve Nash Invades China Via Unknown Sports Brand

Leave it to Steve Nash to find his own unique way of cashing in on the massive consumer market in China. Nash, according to Chinese blog NIUBBall.com, has hitched his commercial wagon to unknown brand, Lu You. 

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NiuBBall.com " Steve Nash’s Lu You commercial makes its debut in China

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When Steve Nash announced he was signing an exclusive endorsement deal with Chinese athletic apparel company, Lu You, nobody, including us, knew what the company was or where we could go to buy their products.  Since we've been living in China for almost three years, we think that says something about the utter unfamiliarity people have with the brand.  

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Since the announcement, Lu You and Nash have been pretty much silent over the brand's ambitions, and as far as we know, no wide reaching promotions or advertising has been launched either in China or in North America.

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Midway through Game 2 of the NBA Finals, however, Chinese fans finally got their first glimpse of a Lu You-fitted Nash in a fifteen second advertising spot on China's national sports channel, CCTV-5.  Check it out below:

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