See what happens when you turn the ball over? It's really not rocket science this game of football. It's not like baseball with its subtleties and nuances. It's football. The objective is to move the ball and score and to do that you need to not throw the ball to the other team.
The Falcons drive started on the Arizona 43 and got within the 10 yards line before a dumb penalty and a Cardinals sack "held" Atlanta to an easy field goal.