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Ice Edge Holdings Hires PR Company To Aid Bid For Coyotes

Ice Edge Holdings has gotten off to a somewhat rocky start in its attempt to purchase the Phoenix Coyotes. Mike Sunnucks of the Phoenix Business Journal reports that the investment group has hired a local lobbying firm to help assist its bid effort.

Ice Edge Holdings has hired Phoenix-based public relations and lobbying firm HighGround Public Affairs Consultants to help the investment group in its efforts to buy the Phoenix Coyotes hockey team.

HighGround Vice President Robert Johnson said Ice Edge hired his firm Tuesday.

"We started yesterday helping manage their public affairs as they go through the process," Johnson said.

HighGround’s client list, Sunnucks notes, is quite impressive.

Some of HighGround’s other clients include the Tostitos Fiesta Bowl, city of Tucson, Salt River Project, Maricopa County and DMB Associates.

Head over to SB Nation’s Five For Howling for everything Coyotes.