We've had a relationship with Sports 620 KTAR for close to three years now and in the coming weeks will be announcing something big along those lines.
That friendship doesn't change the fact their new Sports Interactive Show is really, really cool.
These guys get the web and are leading the transition from over-air broadcast to over the net. They are integrating their existing resources and capabilities with the new tools of the modern generation.
Most importantly, they run a live show focused on local sports during the hours when the regular radio is only syndicating national programs. They stream that show live:
The show, which runs daily from noon to 1 p.m. is accompanied by a live chat window and instead of taking calls, takes tweets and texts to interact with fans.