The Phoenix Suns tried something new with their recent "Satisfaction Guaranteed Night" by putting themselves in the spotlight with their fans. The result ended up being a loss, but maybe a win among those that showed up.
On the night the Suns lost to the Dallas Mavericks, 97-94, the organization promised fans that if they did not enjoy their experience at the arena, they could get their money back. For a struggling team with no superstar, to put their product under such a microscope was a risky move, but it turned out that the fans were satisfied with their experience for the most part.
"We sampled a lot of our fans as they were walking out the door last night," said team president Jason Rowley to Arizona Sports 620. "We had people staffed at each door asking people ‘How they enjoyed the experience?' and ‘What they thought?' Not that it was uniform but the vast majority said ‘Yeah, would have loved to had won, but we like what you guys are doing. We had a great experience and no I'm not going to ask for a refund.'
"We just want people to have a good time. That's the bottom line."
The promotion put a season-high 17,517 fans in the seats to watch the Suns lose a close one to a longtime rival, but the team is young, plays hard and is still searching for consistency in an offense that was run by a future Hall of Fame point guard in Steve Nash for eight seasons. But at least for one night it doesn't seem as if the loyal fans of Phoenix have completely turned their backs on the Suns' product.