Wearing black in the desert is generally frown upon. It make the normally hot, hot sun even hotter. But when you are playing football at night and in the winter time an exception has apparently been made. The ASU Sun Devils as part of their new brand campaign, have unveiled a black uniform for both football and basketball.
The hope is that the new color will appeal to the kids and and will be, "a long-anticipated return to the Sun Devil attitude." Sun Devils. Hell. Black. It all makes perfect sense when you think about it. But really, we don't recommend spending too much time thinking about it. Just enjoy the new look and hope the teams on the field and court can be as awesome.