The Pac-12 posted a letter on its website Tuesday that criticized satellite company DirecTV for letting down fans by not coming to terms with the Pac-12 Network. In the letter, the network questioned DirecTV's standing as a "sports leader" and expressed frustration in the negotiations.
We find DirecTV's position baffling. First, the deal we've offered DirecTV is fundamentally similar to the deal that has already been accepted by DISH, four of the largest cable companies in the country and more than 40 others. How can a deal that works for all those companies be "unaffordable" for DirecTV, the largest satellite TV provider in the country and the company that built its brand offering every subscriber the "all the sports they crave"?
The letter continues on, saying that DirecTV's assertion that there isn't interest in viewing Pac-12 football games is "absurd." It then says that the satellite company is failing its users.
Many in the industry feel that this weekend marks a key point in the negotiations between the Pac-12 and DirecTV. If a deal isn't reached soon, there is fear that the standoff could go to the end of this season.
The Pac-12 has been pressing fans to voice their disapproval for a while now, often going to Twitter and campaigning for fans to field support for the network.