ESPN's Mike Sando took a look at which NFC stock was rising and falling, and his entire "falling" list was occupied by Cardinals.
Fitzgerald was the choice because he failed the Cardinals when they needed him Sunday, an extremely rare occurrence that nonetheless cost Arizona. Fitzgerald failed to finish a catch on fourth-and-2 during the Cardinals' last-ditch drive against the Falcons. He also walked off the field while the Falcons were returning a fumble for a touchdown. Fitzgerald called that play "idiotic" and he was right. Even the great ones have bad days.
Sando did note, however, that the Cardinals on the falling list could change their trajectory with a win over the Rams this week.