The Phoenix Mercury marketing guru, Amber Cox, tweeted news of this new promo design to encourage the rapid intake of sugar for fans of Mercury basketball:

Twitter / Amber Cox: New @PhoenixMercury promo ...
New @PhoenixMercury promo that starts tomorrow nite. We hit 100 pts, fans in attendance get 2 free @krispykreme glazed donuts!

Since the Mercury started playing in Phoenix in 1997, they have scored 100 points (in a 40 minute game) 25 times, which might not leave you too encouraged for free doughnuts but consider this ...

Only two of those 100+ point games came before 2007, when the Mercury adopted Paul Westhead's up-tempo style. They've done it 23 times since and twice this season so far. Running the numbers, that means there's about a 20 percent chance of landing some sweet goodness per game.

So if $10 lower level tickets weren't enough to get you out to watch the Mercury play, then a 20 percent chance at free doughnuts will surely push you over the edge.

I can hear the chants now in the fourth quarter, as the fans start sensing how close they are to the prize ...

"We Want Dough-Nuts, We Want Dough-Nuts!"